Mecs becomes Flow and expands its operation

The Halmstad-based communications agency Mecs changes its name to Flow and, at the same time, clarifies its offer to the market.    

— We have been located in Halmstad for 24 years and have done very well. However, now that we have chosen to expand our business, we take the opportunity to review our offer and position and feel the brand Flow describes our identity better, says Charlie Ahlbin, CEO at Flow.  

Flow has established an office in Jönköping in 2022 and will also set up operations in Helsingborg in Q1 2023. In addition, we prioritize the Danish market by forming a competence hub for strategy and copy.  

— We have expansion in our immediate plans. Establishing offices in different regions goes hand in hand with a hybrid organization and special teams. The strategy is to be close to our clients and collaborate with partners and experts to ensure quality in every assignment, no matter how niched it may be, says agency manager Lisa-Marie Egnell.  

Flow primarily positions itself within three overarching competence areas — strategy, film/photo and digital business.  

— We work with communication, and channels are really just channels. Therefore, communication efforts must work regardless of whether it is at a fair or on LinkedIn. That said, it is crucial to have in-depth knowledge of the requirements of different channels and, therefore, all competence needed. That is why all Mecs employees join us at Flow, notes Charlie.  

The new name, Flow, is related to both the hybrid organization the company works towards, but also the seamless offer to customers. Charlie Ahlbin says:     

— We like to operate in the borderland between digital and traditional. Both in the work we do for our clients and how we function as an agency and workplace. We adapt to the situation we find ourselves in. Sometimes we are in the office, sometimes at home. Sometimes at the customer's offices, sometimes on location – always arranged according to the specifics of the assignment.  

Flow has also noticed increased interest among creatives and collaboration partners through the positioning. In line with the expansion, the competence network has been broadened, and the employees have had greater freedom in their creative work.  

— When we launched the Flow brand, we considered employer branding a significant part of the agency. Now we live as we learn, and it feels really good that the response from employees and industry colleagues has been so good. Flow is perceived as a workplace with an exciting concept, which of course, will benefit our customers, Lisa-Marie concludes. 

— We have been located in Halmstad for 24 years and have done very well. Now that we choose to expand our business, we take the opportunity to review both our offer and position and we feel the brand Flow describes our identity better, says Charlie Ahlbin, CEO at Flow. 

Flow has established an office in Jönköping in 2022 and will also set up operations in Helsingborg in Q1 2023. In addition, the Danish market is now prioritized with a competence hub for strategy and copy. 

— We have expansion in our immidiate plans. Establishing offices in different regions goes hand in hand with a hybrid organization and special teams. The strategy is to be close to our clients, but also to collaborate with partners and experts to ensure quality in every assignment, no matter how niched it may be, says agency manager Lisa-Marie Egnell. 

Flow primarily positions itself within three overarching areas of competence — strategy, film/photo and digital business. 

— We work with communication, and channels are really just channels. Communication efforts must work regardless of whether it is at a fair or on LinkedIn. That siad, it is important to have in-depth knowledge of the requirements of different channels, and therefore all competence. That is why all Mecs employees joins us at Flow, notes Charlie. 

The new name, Flow, is related to both the hybrid organization the company works towards, but also the seamless offer to customers. Charlie Ahlbin says:  

— We like to operate in the borderland between digital and traditional. Both in the work we do for our clients and how we function as an agency and workplace. We adapt to the situation we find ourselves in. Sometimes we are in the office, sometimes at home. Sometimes at the customer's offices, sometimes on location – always arranged according to the specificts of the assignment. 

Through the positioning, Flow has also noticed an increased interest among creatives and collaboration partners. In line with the expansion, the competence network has been broadened and the employees have had greater freedom in their creative work. 

 — When we launched the Flow brand, we also considered employer branding, an incredibly important part of the agency. Now we live as we learn and it feels really good that the response from employees and industry colleagues has been so good. Flow is perceived as a workplace with an interesting concept, which of course will benefit our customers, Lisa-Marie concludes. 

For further information, pleace contact: 
 
Charlie Ahlbin, CEO  
charlie@flowagency.se  
070-444 68 88 

Lisa-Marie Egnell, Agency Manager 
lisa-marie@flowagency.se  
073-867 43 29