Interim report January - September 2024
Today, MIDAQ presents its interim report for January – September 2024.
The journey of Bebo Objects starts now
MIDAQ launches new lifestyle brand
Bebo Objects is a company within MIDAQ Outdoor Living launched in March 2022. Created from scratch as a Nordic lifestyle brand in furniture and interior design, Bebo Objects offers products designed to cross boundaries between the outdoors and indoor environments. In this way, they help extend the seasons and increase the value of each piece of furniture. The products also create flexibility and freedom that has not previously been on the market. Sketches of upcoming products can be reviewed at Beboobjects.com
- Over the years, we have had the privilege of working with strong brands and some of the best designers in the Nordic market. To now participate with MIDAQ and create an entirely new, progressive design brand is a dream come true, says Mattias Karlsson and Adam Jismark at Bebo Objects.
- With Bebo Objects, we want to make a clear impact and take a strong position on the Swedish design scene. By launching Bebo Objects, we are also developing MIDAQ Outdoor Living's product offering for new channels and target groups, says Jonas Netterström, CEO of MIDAQ Outdoor Living.
Exciting design collaborations
Bebo Objects has, from the start, well-established collaborations with several of the Nordic region's leading designers. The first collection, which will be launched during Stockholm Design Week 7-13 February, is produced with Pierre Sindre, David Ericsson, Stine Aas, and Tekla. The design philosophy is characterized by a passion for Nordic simple and direct forms, spiced with playful details and colors.
As a new brand in 2022, it also feels natural to have a clear focus on sustainability that extends throughout the product life cycle.
For more information, contact:
Mattias Karlsson
Tel: 070-100 86 29
mattias@beboobjects.com
Jonas Netterström
Tel: 070-816 01 80
jonas.netterstrom@midaqoutdoor.se
MIDAQ is an investment company that invests in and develops medium-sized companies with established business models, leading market positions, own products or services, and strong brands.
www.midaq.se
