MIDAQ acquires Svenska Pool & Spa

MIDAQ Outdoor Living has acquired Svenska Pool & Spa (SPS). Established in 2017, with the goal of building a strong franchise chain that offers a wide range of high-quality pool and spa products, SPS is now one of Sweden’s largest pool and spa retail chains.

Interest in swimming pools, spas and hot tubs has increased significantly over the years and, in an effort to meet growing demands, there are now thirteen Svenska Pool & Spa retail outlets offering a comprehensive range of products. Their network of franchises stretches from Piteå in the north to Halmstad in the south, as well as two flagship stores: one in Motala and the other in Skövde.

“MIDAQ Outdoor Living becoming our new owner is providing us with a positive, long-term solution for Svenska Pool & Spa and, as a result, an opportunity for further growth. We see excellent synergistic opportunities ahead and look forward to working closely with the other MIDAQ Outdoor Living companies,” says Josef Johansson, CEO of Svenska Pool & Spa.

“We are proud of this acquisition and pleased that Svenska Pool & Spa is further enhancing MIDAQ Outdoor Living’s product portfolio with the addition of swimming pools. The Swedish pool and spa market continues to show significant growth, with more and more people wanting their own swimming pool, spa or hot tub in their garden,” says Jonas Netterström, CEO of MIDAQ Outdoor Living.

For further information, please contact:

Jonas Netterström 
Phone: +46 (0)70-816 01 80
jonas.netterstrom@midaqoutdoor.se

Josef Johansson
Phone: +46 (0)70-331 31 65
josef@svenskapoolspa.se

MIDAQ Outdoor Living offers high-quality outdoor products for home and garden, park and forest, and public environment and companies. With strong brands such as Svenska Bad, Hillerstorp, BEBO, and Gårdsman, we offer a wide range of products that provide increased opportunities for a rich outdoor life.